Dennis Robinson
Projects I Support:
Get to know me
I’m the Director of Marketing & Communications at the CARS, where I work alongside a small but powerful team of six on all things communications—messaging, design, digital experience, and more across the full CARS portfolio.
With over 15 years of experience in graphic design and marketing, I’ve honed in my skill set around brand development and strategy. I’ve been with CARS for nearly six years (seven if you count the year I spent as a contractor), starting out as a Visual Communications Specialist. Back then, I was focused on designing resources and toolkits, formatting documents, building brand kits, managing email campaigns, and running social media for our various initiatives. Now, I have the honor of leading our communications team and helping shape the way our work shows up and exists in the world.
For me, communication goes beyond just the words we say or write. It’s also the visuals, the colors, the feeling behind it all. It’s the way we make people feel seen, connected, and informed. My goal is to help position CARS as a trusted and recognizable leader in our field—and just as importantly, to lift up the people and communities we serve.
Outside of work, you’ll usually find me hunched over my iPad or laptop designing something new for my clothing brand, PASADENA CLSC., strolling through Disneyland with the three best princesses Disney wishes it had, or binge-watching (more like falling asleep during) the latest drama series with the Mrs.
I am
Director of Marketing and Communications, Center for Applied Research Solutions (CARS)
Work Showcase
Blossoming Together
This outdoor community event was led by our Orange County Health and Wellness team, and we were brought in to develop the event branding and marketing strategy. I led the creative direction, working with the team to build a theme that aligned with the event’s vision of celebrating community diversity. From the messaging and logo to the design elements across all materials, every detail was crafted with intention—and the final result reflected that care.
Amplify Youth Voice
This powerful initiative, led by our NTTAC team, spotlighted four young people who use poetry as part of their mental health journey. Our Communications team supported the effort through creative direction, web user experience design, and strategic marketing—helping to ensure the stories were shared with care, impact, and reach.